Corporate Social Responsibility
Our Model Company Objective and Social Responsibility
are two sides of the same coin. We report on our social
responsibility, and in 2016 VKR Holding A/S joined
the UN Global Compact.
As early as 1965, Villum Kann Rasmussen put into words how he believed a company should act towards its customers, its business partners, and its employees. He summarised it into the “Model Company Objective”.
The Model Company Objective contains the essence of the VKR Group’s approach to social responsibility and it represents the general ambition within CSR which all the companies in the VKR Group aspire to:
To operate in a responsible way and to secure financial earnings for continued growth.
In many ways, it matches what is today broadly known as Corporate Social Responsibility, or ‘CSR’.
Our CSR policy that applies to all companies in the VKR Group is apparent from this document.
What is a Model Company?
“The purpose of the VKR Group is to establish a number of model companies,
which cooperate in an exemplary manner.
A model company works with products useful to society and treats its customers, suppliers,
employees of all categories and shareholders better than most other companies.
A model company makes a profit which can finance growth
and maintain financial independence.”
Villum Kann Rasmussen, 1965
UN Global Compact
Our support to UN Global Compact means that we must provide information on how we and our companies incorporate the fundamental responsibilities in the areas of human rights, labour, environment and anti-corruption laid down in the Ten Principles of the UN Global Compact.
As from 2018 and pursuant to section 99a of the Danish Financial Statements Act, the VKR Holding COP report includes the statement on corporate social responsibility for the whole VKR Group.
Our COP report for 2019 is available here and on the
UN Global Compact site.
Our Business areas each file a separate COP report every year describing in detail their work on social responsibility. Their COP reports are available in the section below.