Building a sustainable future
Today, many companies emphasise their visions and values, but back in 1965, Villum Kann Rasmussen was already ahead of the curve by sharing his vision for how his company should operate.
Guiding Philosophy
Our approach to business is rooted in the Model Company Objective, coined by our founder, Villum Kann Rasmussen, in 1965. This vision drives us to lead by example, let our actions speak for themselves, and create products that benefit society. To us, this means bringing natural light and fresh air into homes to enable healthy and comfortable indoor environments. Being a Model Company also means we’re dedicated to giving back to the societies in which we operate, engaging respectfully with our customers, suppliers, employees, and shareholders, and managing natural resources responsibly.
Model Company Objective
“The purpose of the VKR Group is to establish a number of model companies, which cooperate in an exemplary manner.
A model company works with products useful to society and treats its customers, suppliers, employees of all categories and shareholders better than most other companies.
A model company makes a profit which can finance growth and maintain financial independence.”
Villum Kann Rasmussen (1965)
Two sides of the same coin
Our Model Company Objective drives VKR Group’s commitment to social responsibility with a strong emphasis on sustainability — a principle embedded in our DNA for over three decades. This commitment began with the foresight acknowledged in a 1992 employee magazine titled “Lyspunktet”. Recognising that financial success alone does not equate to real value, we’ve naturally embedded sustainability at the core of our business. That’s why we continue to ensure our products are first-class, affordable, and meet future energy standards.
Sustainability means using the Earth in a way that preserves it for future generations.
Building impact and financial strength
Foundations and philanthropic strategy
Discover our impact on better living