Innovation and experiments have at all times formed the basis for product development in VKR Holding's portfolio and for VKR Group companies' growth.
The innovative culture
Sign with the motto ”One experiment is better than a thousand expert views”. The motto is still in use today and is proof of the innovative culture within the company group.
In 1945 Villum Kann Rasmussen developed a specific pivot hinge which enabled the opening of the roof window around its own axis, thus allowing for easier cleaning.
The principles for service
VELUX Volkswagen service car from 1952 is a testament that the principles for service became a crucial factor to the further development of the company. The service principles were a deeply rooted part of the company’s conduct towards its customers; the company was “also there for customers the day after tomorrow”. This also meant that for, many years, the company offered no formal guarantees: the purchase of a VELUX product should be enough of a guarantee in itself.
Annual personnel interviews
During the 1950s, Villum Kann Rasmussen introduced annual personnel interviews, what he called the employee’s “company birthday”.
In the beginning of 1960s V. Kann Rasmussen & Co began producing ventilating acrylic dome lights called VELDO, which was registered as a trademark in 1963. They were primarily intended to provide light and ventilation to building with flat roofs.
CSR - Corpoarate Social Responsibility
Villum Kann Rasmussen had ambitions for his company, which is also reflected in the Model Company Objective
that he formulated in 1965. It is an objective that has later been declared as being the values foundation for the entire Group, and that shows that Villum Kann Rasmussen practised value based management long before it was taken up by the majority of businesses.
In the mid-1960s, the focus on the roof windows business area was intensified and new markets were cultivated. The year 1968 saw the launch of the new VELUX GGL window. This window featured a full-width control bar, a pivot hinge with full friction, a ventilation flap and the company's own insulating pane.
In 1973, the company Velterm A/S was established in Østbirk for the manufacture of insulating panes. At the same time, a factory was also set up to manufacture decoration and sunscreening products in Gåsdal, West Jutland.
WindowMaster supplied control systems for natural ventilation to the Reichstag building in Berlin, which was restored under the supervision of the architect Norman Foster in 1992-99.
VELUX has created a lamp that has daylight as its light source. The VELUX sun tunnel by Lovegrove demonstrates VELUX Group’s loyalty to its corporate brand as well as its bold and visionary approach to the development of new products. The VELUX Sun Tunnel by Lovegrove won the Red Dot design award in 2010.
Solhuset is based on the "Active House" vision
The day care centre Solhuset
(Sunhouse) in Hørsholm, Denmark, was developed in a strategic partnership between Hørsholm, VKR Holding A/S and Lions Børnehuse.
Solhuset is based on the "Active House" vision to develop buildings that give more than they take. The Municipality of Hørsholm puts climate, health, and environmental issues on the agenda - not just in a single day care centre but throughout the community of Hørsholm.